Be a part of the Budapest Fashion & Tech Summit

Last year's digital Budapest Fashion & Tech Summit was a huge success, with over 4000 viewers tuning in live from 30 countries. The 2-day programme featured 29 speakers from 8 international and 6 regional countries. The interactive conference focused on topics affecting the future of the fashion industry, such as sustainability, technological innovation, the impact of the pandemic on the industry, and changes in business models.

The free of charge, English language event’s special guest was Anna Dello Russo, and in addition to her opening discussion lasting almost an hour, she also answered the most pressing, relevant questions from audience members regarding the fashion industry during an exclusive live check-in. Anna Dello Russo is a household name for fashion enthusiasts, who as a world-renowned Italian style icon studied under Gianfranco Ferré at the prestigious Domus Academy in Milan and then spent 18 years as Fashion Editor of Vogue Italia and L'Uomo Vogue under the guidance of international fashion legend Franca Sozzani. Since 2006 she has been Vogue Japan’s creative consultant and Editor-at-large.

As a passionate collector of clothes and jewellery, she has responded quickly and creatively to changes in the industry, with millions following her blog and social media platforms already in 2009. As a true pioneer, she has had a huge impact on both 21st century fashion culture and streetwear, and published her book Beyond Fashion in 2018, and also became a brand ambassador for Istituto Marangoni and several other world-renowned luxury brands.

"E-commerce has become very important for the young generation. When I first got into the industry, we were obsessed with going from store to store, calling brands on the phone to ask when new merchandise would be coming to the store. Today my assistants don't even go to boutiques anymore. Every day they click on the website of their favourite online shops, receive their newsletters, and are immediately informed of the arrival of new collections. The experience of fashion and shopping is always good therapy for me. It fills me with good energy and a good mood. But most shops in Milan are now more like advertising or marketing spaces, with actual sales taking place in the online space." – said Anna in her interview.

According to Anna Dello Russo, digitalisation has given the fashion industry a new approach and communication platform, but she also sees it as a positive thing that the next generation is now more focused on sustainability and willing to change their consumption habits or the way they use the supply chain.

If you missed out on any of the exciting presentations, don’t worry - can rewatch the event on the HFDA's official YouTube channel. Meanwhile, the organisation process of this year's Budapest Fashion & Tech Summit has also begun. Organisers are hoping that the 2021 event will be as successful as last year's, and will offer a wealth of surprises and useful information for the followers of BFTS, both in terms of its topics and speakers.

Be a part of the Budapest Fashion & Tech Summit!

Fill out the following questionnaire and decide for yourself which fashion expert should be next and take on the digital stage at the event. What topics are you most interested in? What would you like to hear more about? Share your opinions and ideas with us on the topics too! The questionnaire takes just 3-4 minutes to complete.

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