NATI100%PUREIDEA founded by the designer Natália Gyulai in 2000 (MOME MA). NATI100PUREIDEA’s collections don~t follows mainstream trends,the creations based on special themes and produce handtextured luxury couture techniques.The most well-known speciality named „Wonderfur” which won the Hungaraian Design Award in 2014. The brand’s collections were awarded several times in Hungary and worldwide. It’s collections collected by Fashion Museum Kobe, Hungarian National Museum, Museum of Applied Arts, Museum of Fine Arts, Budapest.